近日,由哈药股份、哈药集团圣霖运营管理有限公司主办的“哈药六厂原厂址城市更新国际竞赛”即将隆重开启。此次竞赛旨在整合优势资源,打造集文化创意、艺术展示、休闲娱乐于一体的城市新地标,提升哈尔滨文旅产业影响力,为城市发展注入新动能。

竞赛诚挚邀请国内外建筑设计院、建筑事务所以及具有相关设计经验的单位踊跃报名,共同参与哈药集团制药六厂原厂址城市更新的设计规划,打造黑龙江文旅新名片。

竞赛详情请参见哈药集团股份有限公司微信公众号。

“最好的建筑是这样的，我们深处其中，却不知道自然在那里终了，艺术在那里开始。”——林语堂

The best buildings are like this. We are deep in it, but we don't know where nature ends and art begins.— Yutang Lin

人类聚居诞生了海岛渔村，在改造自然、适应自然的过程中，一种人与自然的和谐发展，达到了动态的平衡。中国“天人合一”的传统营造理念，推进了原始和朴素的人居空间。海南历经千年的开发，渔村发展为候鸟般旅居的城市，如今悄然开启多样化的人文旅居。国际海岛人居，是一种传统文化与现代服务相结合的滨海旅居，是人们心生向往的“大隐隐于岛”的现代桃花源。

Fishing villages were born from the inhabitation of human beings. In the course of shaping and adapting to the nature, the relationship of humans and nature developed and reached a kind of dynamic balance, the harmonious coexistence. The traditional Chinese philosophy of “Unity of Man and Nature” on building has help hatch primitive and pure habitable spaces. Hainan has undergone a development of thousand years, and formed migratory living cities and now softly starts a diverse humanitarian living mode. Humans travelling and residing in international islands is a coastal lifestyle that combines the traditional culture with the modern service. It is a desire of modern people toward a retreat on islands, leading a secluded life just like the peach blossom spring (a poem written by Tao Yuanming, a famous Chinese poet and politician during the Six Dynasties period).

海口江东新区位于海口东海岸区域，东起东寨港，西至南渡江，北临东海岸线，南至绕城高速二期和212省道，总面积298平方公里。整体划分为东部生态功能区和西部产城融合区，东部生态功能区约106平方公里，包含33平方公里的东寨港国家级自然保护区；西部产城融合区约192平方公里，整体分为“一港双心四组团”，即：以美兰国际空港为核心的临空经济区、滨海生态总部聚集中心、滨江活力中心、文化交往组团、综合服务组团、离岸创新创业组团、高教科研组团。

Jiangdong New Area is located in the east coast of Haikou. It starts from Dongzhai Harbour in the east, to the Nandu River in the west; from the east coastline in the north, to the Ring Road (Phase II) and 212 Provincial Highway in the south. With a total area about 298 square kilometers, it is divided into the eastern ecological functional area and the western industry-city integration area. The former takes up about 106 square kilometers, including 33 square kilometers of the international important wetland Dongzhai Harbour National Nature Reserve; the latter occupies an area of about 192 square kilometers, with an overall structure planning of “one port double heart convergence of four groups” including the airport economic zone with focus on Meilan International Airport, coastal ecological headquarters gathering center, coastal vitality center, cultural exchange cluster, comprehensive service cluster, offshore innovation and entrepreneurship cluster, higher education and scientific research cluster.

▲海口江东新区区位

Jiangdong New Area, Haikou City – Location

▲中国（南海）自由贸易试验区海口江东新区总体规划（2018-2035）- 空间结构图

China (Hainan) Free Trade Experimental Area Haikou Jinangdong New Area Master Plan (2018-2035) – Spatial Structure

▲中国（南海）自由贸易试验区海口江东新区总体规划（2018-2035）- 功能布局图

China (Hainan) Free Trade Experimental Area Haikou Jinangdong New Area Master Plan (2018-2035) – Functional Layout

为助力江东新区进一步完善区域居住配套，提高区域服务水平和功能品质，避免“钟摆式”人流及“阶段性”空城等情况，特启动江东新区市场化商品房项目建设。与此同时，为了更好地提升江东新区的人居环境，2022-2023国际海岛与人居未来概念设计国际竞赛正式发布，诚邀全球优秀设计团队报名参赛！

To further enhance the regional residential supporting facilities in Jiangdong New Area, to improve the regional service level and functional quality, to avoid happenings of the pendulum clan flow and the periodic deserted city circumstance, it is hereby to launch the construction of the market-centered commercial housing project in Jiangdong New Area. Meanwhile, with the aim of improving the environment of Jiangdong New Area and shaping better human habitat, the Design Competition of International Islands and the Future Residence is formally released, and we sincerely invite all global excellent design teams to join in!

江东新区市场化商品房项目，地块编号JDGJ-03-D05，位于海口市江东新区振海四横路东侧，仁恒滨江园项目北侧，地块用地面积约15939.9㎡（约24亩）。客户对地区未来发展、教育配套、生活环境以及居住的室内空间关注度较高。

The market-centered commercial housing project, plot code JDGJ-03-D05, is located in Jiangdong New Area, Haikou City, bordering Zhenhai Four Heng Road on the west and Haikou Yanlord Gardens on the south. The site area of the plot is about 15939.9㎡. Customers pay more attention to the regional future development, education supporting facilities, living environment as well as indoor spaces of the residence.

视频来源：海口江东新区管理局

Video Source: Haikou Jiangdong New Area Administration

▲项目区位图

Site Location

▲项目区位图

Site Location

▲场地现状航拍图

Site Conditions Aerial Shooting

1、项目位于江东新区高教科研组团-滨海红树林片区，毗邻东寨港红树林湿地公园、东海岸及振家溪，周边自然景观优越。哈罗国际学校、寰岛实验学校、仁恒滨江园、万华江东麓岛等高端教育及国际社区环抱，目前已形成江东新区国际品质居住片区。地块周边交通路网丰富。

由于项目自身地块较小、形状不规整、配套面积较多，建议结合地块现有条件，通过项目整体规划设计实现整体居住社区的体验感，设计得房率高、赠送面积大的高溢价产品。

2、项目配建一处12班幼儿园，占地面积不小于4680㎡，建筑面积不小于3182㎡；配套一处社区服务中心，包含社区服务站建筑面积不小于1000㎡；文化活动站建筑面积不小于1000㎡；老年人日间照料中心建筑面积不小于500㎡。

3、该地块新建建筑沿东侧、北侧、西侧道路贴线率不低于70%，沿南侧道路贴线率不低于50%；建筑街墙贴建筑后退红线和消防扑救场地时，均可计入贴线率计算。（详细规划条件，见“竞赛资料包-场地规划及su文件”）

▲主要设计指标

1. The project is located in the higher education and scientific research cluster of Jiangdong New Area, the mangrove forests p, neighboring Dongzhai Harbour Mangrove Forests Wetland Park, East Coastline and Zhenjia River, with abundant natural resources. Surrounded by high-end education institutions and international communities that include Harrow School, Huandao Senior High School, Haikou Yanlord Gardens and Wide Horizon Luxeisland, it formed an international high quality residential p in Jiangdong New Area. The surrounding transportation network of the plot is very convenient.

The project has a small plot area and an irregular land shape as well as a large area for supporting facilities. And thus, it is suggested to combine the existing plot conditions with the overall planning and design for the project. The design shall create a sense of living in a residential community, realizing premium products with high efficiency rate and large free area.

2. The supporting facilities of the project: a 12 classes kindergarten with a land area of not less than 4,680㎡ and a flooring area of not less than 3,182㎡; a community service center, including community service station, with a flooring area of not less than 1,000㎡; a cultural activity station with a flooring area of not less than 1,000㎡; an elderly day care center with a flooring area of not less than 500㎡.

3. The building alignment rate of newly constructed buildings on the plot along eastern side, northern side and western side roads shall not be less than 70%, and that along southern side roads not less than 50%; when the building street wall is pasted with the red line of building setback and the fire fighting site, it can be included in the calculation of the building alignment rate. (For detailed regulation conditions, please see competition documents – site planning and su file)

▲Main Design Indicators

1、充分利用地块周边教育、医疗及运动等资源，完善社区生活配套,形成共荣共生的都市生活圈；最大化挖掘景观资源，充分利用江东生态本底自然景观，树立江东人居新标杆；打通城市交通连接，形成开放式街区营造，联动区域生活，打造江东社区人居新典范；营造温馨舒适的邻里关系，创造充满人文关怀的高品质社区生活。

2、主要功能：住宅+配套商业+配建社区服务中心+配建幼儿园；建筑形式：采用装配式建造的比例不低于50%；住宅户型要求：考虑叠墅类为主、洋房类为辅等高溢价产品（叠拼形式：仅接受上下两叠）；户型面积段：叠墅类200-260㎡，洋房类125-160㎡。

3、符合城市规划和项目功能要求，设计深度达到方案设计深度要求，包含但不仅限于建筑功能构成、总平面布局、建筑立面、建筑效果等。概念方案设计成果和方案深化设计成果需包含室内、景观概念方案（包含示范区、售楼处及样板间）。

4、符合国家和海南当地建筑设计规范，在设计条件基础上，参赛者需考虑设计的实用性、在地性、创新性、落地性，充分表现产品的创新力、市场竞争力，满足海南当地客群的人居需求。

1. To fully use the surrounding resources of the plot including education, medical care and sports, to enhance the community living supporting facilities, and to form a symbiotic urban life circle; to maximize the exploitation of the landscape resources, to fully use the ecological nature of Jiangdong New Area, and to erect a new standard model for human habitat in Jiangdong New Area; to provide convenient transportation, and to pay attention to creating an atmosphere of open streets as well as good community relationship and high quality life.

2. Main functions: residential + supporting commercial + supporting community service center + supporting kindergarten; architectural style: to adopt fabricated construction with a proportion not less than 50%; housing layout requirement: to consider premium residential products with townhouse as main category and garden villa as partial category (for semi-detached villa, it is restricted to two folds of upper and down floors); housing unit area: townhouse 200~260㎡, garden villa 125~160㎡.

3. It shall comply with the urban plan and the project requirements for functions. The contents of the design shall meet the requirements for the schematic design, including but not limited to architectural function composition, site plan, elevation, renderings, etc. The contents of the conceptual design and the detailed schematic design shall include the conceptual scheme of interior and landscape (including demonstration area, sales center and show flat).

4. It shall comply with state and local rules of PRC for architectural design. On the basis of the design conditions, participants shall consider the practicality, locality, innovation and landing in the design, and fully present the innovative power, market competitive strength, as well as meet the needs of local clients for human habitat in Hainan.

1、竞赛获奖选手需要按照以下要求提交概念方案设计成果：

1）方案设计解读：对建筑、室内、园林景观及场景设计方案的系统说明。

2）方案文本：建筑方案汇报材料，同时提供PDF、PPT格式。

3）技术图纸：

（1）总平面图，提供彩色总平面图，CAD格式；

（2）场地剖面图，CAD格式；

（3）单体建筑平面图、剖面图、立面图，提供典型楼栋平立剖、特殊节点大样（如有）、SU模型，平面图、剖面图CAD格式，立面图JPG格式。

4）经济技术指标表：整体指标表，需考虑3%装配式计容奖励面积，EXCEL格式。

5）效果图：鸟瞰图1张、沿街透视图1张、单体建筑透视图、室内意向图、园林景观意向图，JPG格式。

I. The winners of the competition shall submit contents of the conceptual design according to the requirements as stated below:

1. Design description: to systematically describe the scheme of architecture, interior, gardening landscape and the design of scenes.

2. Scheme report: architectural scheme report, to provide both PDF and PPT formats.

3. Technical drawings:

(1) site plan, to provide a colored site plan, CAD format;

(2) p of the site, CAD format;

(3) single building plan, p and elevation, to provide typical building plan, p, elevation, special details(if there is), su model, with plan and p in CAD format and elevation in JPG format.

4. Technical and economic indicators table: overall indicators table, to consider 3% fabricated FAR bonus area, EXCEL format.

5. Renderings: 1 rendering of aerial view, 1 rendering of street view perspective, single building perspective, interior intention figure, gardening landscape intention figure, all of them in JPG format.

2、深化合作单位需要按照以下要求提交方案深化设计成果：

1）方案设计解读：对建筑、室内、园林景观及场景设计方案的系统说明。

2）方案文本：建筑方案文本，提供深化版建筑方案文本，含室内、景观概念方案、区位分析图、项目区位图、现状分析图、用地条件分析图、出入口条件分析、总平面图、竖向分析图、消防分析图、交通流线分析图、公共配建分析图、景观分析图、绿化分析图、日照分析图， PDF格式。

3）技术图纸：

（1）总平面图，提供彩色总平面图，CAD格式；

（2）地库平面图，平时、战时（人防明确规模和范围），CAD格式；

（3）场地剖面图，CAD格式；

（4）单体建筑平面图、剖面图、立面图，典型楼栋平立剖、特殊节点大样（如有）、SU模型，平面图、剖面图CAD格式，立面图JPG格式。

4）经济技术指标表：整体指标表，需考虑计容面积的3%装配式计容奖励面积，EXCEL格式。

5）效果图：鸟瞰图1张、沿街透视图2张、夜景效果图1张、单体建筑透视图（住宅、商业、幼儿园、社区入口各1张）、室内意向图、园林景观意向图，JPG格式。

6）成本估算：提供建筑方案创意阶段深度的成本数据。

7）其他工作：

（1）与扩初图及施工图设计单位进行设计交底（包括但不限于建筑、景观、精装设计单位）；

（2）完成建筑扩初图及施工图（含园林景观、泛光照明、室内装修等专项方案）审核；

（3）施工配合阶段：包括但不限于审查现场外立面样板，检查外立面饰面，审核外立面施工以及与设计方案的落地一致性。对建筑专业分色图纸和材料进行审阅。

II. The detailed cooperation unit shall submit contents of the detailed schematic design according to the requirements as stated below:

1. Design description: to systematically describe the scheme of architecture, interior, gardening landscape and the design of scenes.

2. Scheme report: architectural scheme report, to provide the detailed architectural scheme report in PDF format, including the conceptual scheme of interior and landscape, location analysis, site location, current conditions analysis, land conditions analysis, entrance/exit condition analysis, site plan, vertical analysis diagram, firefighting analysis diagram, traffic circulation analysis diagram, public supporting facilities analysis diagram, landscape analysis diagram, greening analysis diagram, sunlight analysis diagram. .

3. Technical drawings:

(1) site plan, to provide a colored site plan, CAD format;

(2) basement plan, daily and wartime (with clear scale and scope for air defense), CAD format;

(3) p of the site, CAD format;

(4) single building plan, p and elevation, to provide typical building plan, p, elevation, special details(if there is), su model, with plan and p in CAD format and elevation in JPG format.

4. Technical and economic indicators table: overall indicators table, to consider 3% fabricated FAR bonus area for the FAR building area, EXCEL format.

5. Renderings: 1 rendering of aerial view, 2 renderings of street view perspective, 1 rendering of night view, single building perspective (each residential, commercial, kindergarten, community entrance with 1 rendering respectively), interior intention figure, gardening landscape intention figure, all of them in JPG format.

6. Cost estimation: to provide the detailed cost data for the architectural scheme phase of innovative idea.

7. Other works:

(1) design clarifications to the developing design and construction drawings design units (including but not limited to design units of architecture, landscape and interior);

(2) complete the approval of architectural developing design drawings and construction drawings (including special project schemes of gardening landscape, floodlight, interior decoration, etc.);

(3) construction cooperation phase: including but not limited to inspecting on-site façade samples, checking up decorative façade surface, and approving façade construction and if it complies with the landing of the design scheme; to review the architectural drawings of color separation and materials.

1、方案需整体呈现于不少于4张，至多12张A2纵向图纸上，要求图纸清晰，标注可读（页边距8mm），包含：

-报名编号：位于图纸右上角，字体Arial，字号20。

-内容构成：

1）概念说明文字：不超过1200字，设计理念、总平面布局与环境设计、单体建筑构思、功能、造型、结构选型、经济技术指标（需考虑3%装配式计容奖励面积）等。

2）设计图：中英文设计说明，彩色总平面图，场地剖面图，单体建筑平面图、剖面图、立面图，特殊节点大样等。

3）彩色效果图：

鸟瞰图1张、沿街透视图1张、单体建筑透视图、室内意向图、园林景观意向图。

*需要通过分析图及文字对方案进行详尽阐述，确认方案清晰可读。

2、提交两版资料：资料A为JPG格式，每张图纸大小不超过10M（designverse设计宇宙官网在线提交）；资料B为原始高分辨率PDF（competition@youngbird.com.cn）。

3、参赛方案自行命名，命名尽量简洁，请按照“报名号-方案名称”格式命名文件夹。

4、作品提交语言：中英双语或英语。

5、图纸尽量按照总图-分析-单体-局部方式进行排布，可酌情自行调整。

6、封面：作品需上传封面，封面为作品的主视觉，尺寸为1045*654，72dpi，2MB以内。

7、所有图纸和文字说明中，请勿透露参赛者身份信息（如姓名、公司等），如有违反，将取消参赛资格。

8、入选20强的选手需根据RIBA官方通知录制五分钟以内作品解说视频参与五强评选。

1. A scheme shall be presented in at least four, no more than 12 A2 sheets in a clear, vertical way and in readable format (with a 8mm page margin) and include following parts:

-Registration No. shall be put in the bottom right corner of the sheets, in Arial 20pt font;

-Contents are as below:

1) Descriptive text on concept within 1200 words, design idea, general layout and environmental design, single building concept, function, style, structure scheme, technical and economic indicators (considering 3% fabricated FAR bonus area), etc.

2) The drawings should be with caption in English and Chinese, and include colored site plan, p of the site, single building plan, p and elevation, special details, etc.

3) Color renderings: 1 rendering of aerial view, 1 rendering of street view perspective, single building perspective, interior intention figure, gardening landscape intention figure

*Through diagrams and text, the scheme shall be narrated in details and be sure of its clarity and readability.

2. Two versions of materials shall be submitted. Sheets of Version A in JPG format (no larger than 10MB for each) can be submitted; Sheets of Version B in PDF format (original high definition for each) can be submitted.

3. A scheme title shall be named as simple as possible; the scheme shall be saved in the "registration No. – scheme title – sheet No.1/No.2/No.3/No.4" format;

4. A scheme shall be submitted in bilingual (English and Chinese) or English;

5. It is best to submit drawings according to the order of site plan – diagrams – single building – partial. It can be adjusted under certain circumstance；

6. The cover must be submitted online which is the key visual of your design work; it must be uploaded in the size of 1045×654 pixels, 72 dpi, less than 2MB.

7. Among all drawings as well as descriptive text, please do not disclose the Entrant’s information on identity including name, company, etc. Any form of violation against this rule means automatic disqualification.

8. The Entrants selected into the Top 20 shall shoot a video of narrating their works within five minutes according to the official notice of RIBA, so as to compete for the Top 5 of the competition.

1、场地现状航拍

2、场地规划及su文件

3、设计成果深度示意

4、设计相关规定及标准文件

5、江东新区简介及宣传片

6、项目调查问卷

7、知识产权说明

1. Site conditions & shooting

2. Site planning & su file

3. Reference for contents of the design

4. Related design rules and standard files

5. Jiangdong New Area introduction & publicity videos

6. Project questionnaire

7. Description of the intellectual property rights

关于《2022-2023 国际海岛与人居未来概念设计国际竞赛》材料包文件知识产权的说明函

Explanatory letter on the intellectual property rights of the Material Package for the 2022-2023 Design Competition of International Islands and the Future Residence

《2022-2023 国际海岛与人居未来概念设计国际竞赛》所提供的所有项目文件、图件（含“竞赛资料包”）的知识产权归海口江东新区城市投资有限公司（以下简称“本公司”）所有，未经本公司书面授权许可，任何人不得复制、以任何形式使用项目文件、图件（含“竞赛资料包”）用于参赛无关事项，不得提供给任何第三方或用作其他用途。

The intellectual property rights of all project documents and drawings (including the "Competition Package") provided in the 2022-2023 Design Competition of International Islands and the Future Residence are owned by Jiangdong City Investment Co., LTD. (hereinafter referred to as the "Company"). Without written authorization of the Company, No one shall copy or use the project documents and drawings (including the "Competition Package") in any form for matters unrelated to the competition, or provide them to any third party or for other purposes.

凡侵犯本公司知识产权的，本公司必依法追究其法律责任。

Any infringement of the company's intellectual property rights, the company will be investigated for legal liability.

根据竞赛概念及设计要求，设定以下基本评估原则：

1、实用性原则：产品具有市场竞争力，从营销运营的角度考虑项目投入产出，助力投资收益的提升。

2、在地性原则：符合海南本地客群的人居需求，设计需契合国际海岛与人居未来的主题，应符合现代人国际海岛人居生活方式的新趋势；设计思考城市、建筑、环境与人类活动之间的关系，充分利用周边资源，充分融入江东地区所在环境，树立当地人居新典范。

3、落地性原则：设计应符合国家及地方相关设计规范前提下，充分考虑概念设计方案在国内的落地性、可实施性。

4、创新性原则：产品具有创新力，面向未来畅想人类生活场景，体现市场前瞻性、先进性，提供多样化、个性化兼具美学意义的设计创意。项目目标为打造高端精品美宅。

5、科技性及环保原则：在美观适用的原则下，设计体现科技智能、绿色生态的可持续发展理念。在以上评估原则之后，环保同时作为考量标准依据。

According to the competition concept and design goals, the following principles are set for the basic evaluation:

1. Principle of practicality: Products shall have a competitive strength in the market. In terms of operation and sales, the design shall consider the output of the project investment, helping the project gain a higher rate of investment.

2. Principle of locality: The design shall meet the needs of local clients for human habitat in Hainan. The design shall be themed with international islands and future residence, comply with the new trend of modern people’s lifestyle when residing in international islands. The design shall consider the relations of city, architecture, environment and human activities, fully use the surrounding resources, fully integrate into the built environment of Jiangdong New Area, and erect a new standard model for human habitat in Jiangdong New Area.

3. Principle of landing: The design shall comply with relative state and local rules and regulations of PRC. After the consideration of principle stated above, participants shall fully consider the landing and implementation of the conceptual design scheme in China.

4. Principle of innovation: Products shall have an innovative power. The future of living scenes for humans shall be seen in the design, forward-looking and advanced, providing diverse, personalized, innovative thinking, with aesthetics. The goal of the project is to create high-end boutique housing.

5. Principle of scientific technology and environmental protection: On the basis of beautiful and applicable principles, the design shall present the sustainable development idea of scientific and intelligent technology and green ecology. After the consideration of all the principles stated above, the principle of environmental protection will be deemed as one of the evaluation criteria.

详细设计成果深度示意，见“竞赛资料包-设计成果深度示意”

For reference of the design, please see the competition documents – reference for contents of the design.

1、本次竞赛公开报名不设资质限制，境内外有相关设计经验的设计机构（独立法人资格的公司/企业或具有独立承担民事责任的能力的其他组织）均可报名参加。不接受个人或个人组合的报名。

2、本次竞赛允许联合体报名，联合体成员（含联合体牵头单位）数量共计不得超过3家。联合体牵头单位须为建筑设计团队。联合体的各方不得以单独名义，或与其他设计机构另组联合体参加此次竞赛。

3、竞赛鼓励团队由建筑设计、城市设计、景观设计、室内设计等多专业人员组成。

4、参赛者应在规定时间内限提交一个方案，方案应满足相关指标要求。竞赛冠军在方案深化设计阶段输出成果应接近报建文本深度。

5、团队所有成员均需预先在竞赛数据支持单位designverse设计宇宙官网注册，再由组长邀请完成组队，常见问题请关注官网Q & A 。

1. This competition is open to all design agencies with related design practice domestically and worldwide (companies/enterprises with qualification of independent legal person or organizations with the ability of bearing civil liability independently). Individuals or groups of individuals are not accepted for registration.

2. Registration by a consortium is accepted in the competition. The member quantity of the consortium (including the leading member) shall not exceed 3. Each party of the consortium shall not participate in this competition in its own name, nor does it form another consortium with other design agencies. The leading member of the consortium shall be an architectural design team.

3. A multi-disciplinary team is encouraged in the competition including majors of architectural design, urban design, landscape design and interior design, etc.

4. Participants shall submit only one scheme within the stipulated time. And the scheme shall meet the related index requirements. The champion of the competition shall complete the detailed schematic design according to the requirements and submit the contents of design that reach the design result for application of construction approval.

5. Each participant has to register on the official website of designverse, the data support of the competition, and is invited by the group leader to complete its group-joining action; for any questions, please visit our website.

2022年12月15日    竞赛发布

2022年12月22日    云踏勘视频在线发布

2023年01月01日    竞赛报名截止

2023年01月28日    作品提交截止

2023年02月05日    公布入围

2023年02月15日    公布20强

2023年02月28日    公布冠军和5强

以上时间表仅供参考，具体时间以designverse官网发布为准。

2022.12.15          Call for entries

2022.12.22    Cloud field survey video online release

2023.01.01          Registration deadline

2023.01.28         Submission deadline

2023.02.05         Release of shortlisted winners

2023.02.15         Release of Top 20

2023.02.28         Release of the Champion & Top 5

The timeline is for reference only, the specific time is subject to designverse official website.

• 冠军奖金（1名）：人民币500,000元（税前），获奖证书及奖杯
• 第二名（2组）：人民币150,000元（税前），获奖证书及奖杯
• 第三名（2组）：人民币100,000元（税前），获奖证书及奖杯
• 20强（15名）：20强获奖证书
• 入围（数名）：入围证书

本次竞赛将在入围及获奖选手中进一步产生深化合作单位，深化合作阶段合同额人民币700,000元（税前）。

• Champion (1 winner): A prize of RMB 500,000 (pre-tax) + Certificate of Honour
• The Second Prize (2 groups): A prize of RMB 150,000 (pre-tax) + Certificate of Honour
• The Third Prize (2 groups): A prize of RMB 100,000 (pre-tax) + Certificate of Honour
• Top 20 (15 winners): Certificate of Top 20 Honour
• Shortlist: Honourable Shortlist Certificate

The detailed schematic design cooperation unit will be further selected from the award winners and shortlists of the competition. For the detailed schematic design phase, the contract design fee is RMB 700,000 (pre-tax).

最终的奖项设置以竞赛官网发布为准。所有奖金均由项目资方海口江东新区城市投资有限公司出资。本次大赛对外公布名次后，资方与获奖选手签订协议（获奖作品知识产权转让协议）后直接向获奖选手支付奖金，资方也将直接与深化合作单位签订方案深化设计合同。

The final awards-setting is subject to designverse official website. All the prizes are invested by Haikou Jiangdong New Area City Investment Co., Ltd., the project investor. After the public release of the winning result of the competition, the project investor will sign the agreement (the intellectual property rights transfer agreement on the awarded works) with the winners and pay the prizes directly to the winners; the project investor will directly sign the detailed schematic design contract with the detailed cooperation unit as well.

其中，资方与获奖选手签订协议（获奖作品知识产权转让协议）后，即视为获奖作品知识产权已转让给资方，资方拥有获奖选手获奖作品的著作权（包括但不限于所有权、修改权、发布权、使用权、复制权、发行权等），有权对设计作品进行修改、组合和应用，获奖选手仅保有署名权等人身权利。获奖选手不得自行使用或转让给第三方。

The project investor signing the agreement (the intellectual property rights transfer agreement on the entry work) with the winner means that the intellectual property rights for the entry work has been transferred to the project investor except the right of authorship. The project investor owns the copyright of the entry work of the winner (including but not limited to the right to possess, compile, publish, employ, reproduce, distribute, etc. ), and has the rights to adapt, compile and apply the entry works. The winner retains the right of authorship and shall not use the work on his/her own or commission any third party to do so.

登录官网www.designverse.com.cn或【阅读原文】即可报名。欢迎关注微信公众号：designverse设计宇宙;官方微博：@YoungBirdPlan获得竞赛最新资讯。

如有任何疑问，可以添加个人微信号：youngbirdplan 或进入官方网站进行咨询。

Please register by logging into our official website: www.designverse.com.cn or click 【Read More】on our WeChat account.

For the latest information about this Competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @YoungBirdPlan;

You can directly contact the Competition team by addingYoungBirdPlan as one of your WeChat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have.

如有任何疑问，可以扫码添加个人微信号：youngbirdplan

依照国家有关法律法规，凡主动参与本次征集活动的所有参赛者，均视为已经对所提交的作品版权归属作如下不可撤销声明：

■原创声明

参与作品必须是参赛者个人原创作品，不能侵犯任何第三方个人和单位的任何专利权、著作权、商标权及其他合法知识产权。一旦查实非原创作品，主办单位有权立即取消其参与、入围与资助资格，收回资助资金物资及保留追究法律责任的权利，如主办单位因此被起诉或产生其他损失的，主办单位有权要求该参赛者进行全额赔偿，主办单位已先行赔付的，有权向参赛者追偿所有直接损失及间接损失(包括且不限于律师费、诉讼费、保全费、鉴定费、公证费等)。

■同意声明

本次采用线上评选的方式，参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品，同意大赛确定的评选方式。参赛者提交作品之前，已仔细阅读所有条款，充分理解并表示同意，本次大赛的评委会拥有对所有获奖作品的评选结果有最终裁定权。

秉承公平、公正、公开的原则，竞赛工作组将邀请专业领域人士组成评审团，对竞赛进行方案评选工作。如有作品纠纷问题可联系竞赛工作组进行举报，并提供相应的证据作为佐证(如抄袭作品的相关文件)，一经查实将取消参赛或获奖资格。

参赛者在任何情况下都不得联系或尝试联系评审团成员，如经发现，将取消参赛资格。

参赛者提交作品，即表示参赛者同意竞赛组织方有权以独占的方式优先有偿获得作品知识产权的权力。

在竞赛结果发布之前，参赛者须对其设计作品保密。直到2022-2023国际海岛与人居未来概念设计国际竞赛获奖者正式公布。如有违反，将取消参赛资格。

其他更具体的官方规则将发布在官方公众号竞赛规则中请仔细阅读。

In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

■Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

■Statement of Consent

By submitting an entry, each entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list. According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification. The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing. Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till Champion of the Design Competition of International Islands and the Future Residence is formally announced. Any form of violation against this rule means automatic disqualification. The detailed Official Rules of this competition will be published on the designverse website. Please read them carefully.

主办单位：海口江东新区开发建设有限责任公司

海口江东新区城市投资有限公司

指导单位：海口江东新区管理局

协办单位：RIBA 英国皇家建筑师学会

战略伙伴：世界建筑科技创新大会 WATIC

Young Bird Plan嫩鸟计划、建筑中国

数据支持：designverse设计宇宙

首席媒体：ArchDaily 建日筑闻

文化顾问：Debrett’s

支持单位：英中贸易协会CBBC、英国标准协会BSI、英国建筑研究院 BRE、英国特许建造师学会CIOB、英国项目管理协会APM

Organizers: Haikou Jiangdong New Area Development and Construction Co., Ltd., Haikou Jiangdong New Area City Investment Co., Ltd.

Guiding Unit: Haikou Jiangdong New Area Administration

Co-organizer: Royal Institute of British Architects (RIBA)

Strategic Partners: World Architecture and Technology Innovation Conference (WATIC), Young Bird Plan, ARCHINA

Data Support: designverse

Chief Media: ArchDaily

Culture Consultant: Debrett's

Supporting Units: China-Britain Business Council (CBBC), British Standards Institution (BSI), British Research Establishment (BRE), Charted Institute of Building (CIOB), Association for Project Management (APM)

/ 海口江东新区开发建设有限责任公司

海口江东新区城市投资有限公司 /

海口江东新区开发建设有限责任公司是海口江东新区管理局按市场化原则组建的有限责任企业，主要负责江东新区开发建设、产业发展、运营管理及制度创新等工作，致力于成为城市综合运营商。

海口江东新区城市投资有限公司作为海口江东新区开发建设有限责任公司全资子公司，以服务江东为目标，依托海南自贸港政策及江东区位优势，发挥国企担当，做大做强国有资产，是江东新区城市投资和资产运营的市场化平台。

/Haikou Jiangdong New Area Development and Construction Co., Ltd., 

Haikou Jiangdong New Area City Investment Co., Ltd./

Haikou Jiangdong New Area Development and Construction Co., Ltd., a limited liability enterprise organized and established by Jiangdong New Area Administration according the market norms, is mainly in charge of Jiangdong New Area’s development and construction, industrial development, operation and management as well as works of systematic innovation. It strives for being a comprehensive city operator.

Haikou Jiangdong New Area City Investment Co., Ltd., a subsidiary company whole invested by Haikou Jiangdong New Area Development and Construction Co., Ltd., aims at providing services to Jiangdong, and based on Hainan Free Trade Port policy and the location strength of Jiangdong, plays a role of a state-owned enterprise, increasing the value of the state-owned assets and making the enterprise stronger. It is a market-centered platform of city investment and assets operation in Jiangdong New Area.

关于RIBA

拥有188年历史的英国皇家建筑师学会，于1834年作为英国建筑师学会成立，1837年英国建筑师学会被授予皇家金奖，1848年英国建筑师学会被维多利亚女王授予皇家称谓，至今在世界范围150个国家拥有超过55000位优质会员及建筑社群。RIBA始终坚守推动世界建筑行业发展的使命，2020年1月RIBA在中国注册WFOE，并全面开展工作，助力中国建筑行业和建筑从业者的国际化、高水平发展，于世界舞台颂赞中国建筑家及优秀建筑。

关于RIBA馆藏

RIBA拥有全球最丰富的建筑作品馆藏，珍藏着帕拉蒂奥、密斯凡德罗、格罗皮乌斯等对历史及人类社会有着深刻影响力的建筑大师的手稿、模型、工具、信件等，也记录了扎哈哈迪德夫人、大卫阿贾耶爵士等为当代建筑发展做出了卓绝贡献的建筑师们的作品。RIBA 非常自豪能够成为这些珍贵建筑收藏的守护者。

关于英国皇家特许注册建筑师

为了链接中国和全球建筑产业，RIBA向中国建筑师引介英国皇家特许建筑师会员RIBA Chartered Architect，是全球公认的最高标准建筑师认证之一。“皇家特许Royal Charter”是一种由英国君主签发的正式文书。拥有RIBA的注册建筑师会员，即拥有资格使用代表着建筑领域一定专业和道德标准的RIBA署名、头衔和徽章。该身份有机会与全球12支建筑师会员机构互认，为中国建筑师的代表们提供了更多在世界舞台展现魅力的机遇。

扫码即刻申请注册

海口江东新区位于海南省海口市美丽的东海岸，规划用地面积约298 平方公里。江东新区因海南自贸港建设应运而生，承担着海南自贸港先行示范区特殊使命。江东新区区位独特、交通便利，拥有国家重要干线机场；生态优美、资源优越，拥有全国连片面积最大的红树林湿地区域，以及绵延31 公里的美丽海岸线资源。规划形成“一港双心四组团、十溪汇流百村恬、千顷湿地万亩园”的组团式生态文明城乡空间结构，包含了临空经济区、滨海生态总部聚集区（CBD）、文化交往组团、综合服务组团、离岸创新创业组团及高教科研组团等六大产业组团。自2018年设立以来，江东新区大干快上、奋勇向前，城市骨架基本拉开、重点片区基本成型，已成为海南省展现新时代全面深化改革开放新标杆，是展示中国风范、中国形象的靓丽名片。

江东新区致力于发展现代服务业，重点围绕设计产业聚集形成自贸港背景下的国际设计岛。

2021年，江东新区举办了第一届世界建筑科技创新大会WATIC，开启了江东新区国际展示的新高度，进而在新区的整体形象上也将做国际化的全面提升。

目前，江东新区作为海南自由贸易港建设11个重点园区之一、为展现“全面深化改革开放试验区”风采，弘扬地域文化，营造的城市新区的独特形象和展示氛围，拟通过国际竞赛的形式征集新区视觉形象识别系统，面向世界、宣传江东。

本次国际竞赛也得到英国皇家建筑师学会RIBA上海交通大学城市研究室的支持，汇聚海内外优秀的创意、设计、学术资源的参与及共建，以产、学、研一体化的思维“畅想东海岸”，为江东新区打造全新视觉形象和城市名片。

Located on the beautiful east coast of Haikou City, Hainan Province, the Jiangdong New Area of Haikou covers an area of 298 square kilometers. Jiangdong New Area comes into being due to the construction of Hainan Free Trade Port and undertakes the special mission of Hainan Free Trade Port pilot demonstration zone. Jiangdong New District has a unique location and convenient transportation, with an important national trunk airport; With beautiful glorious ecology and superior resources, it has the largest contiguous mangrove wetland area in China, as well as beautiful superior coastline resources stretching 31 kilometers. Planning form "one port double heart convergence of four groups, ten creek village tian, thousands of acres of wetlands, ten thousand acres of the garden" of the spatial structure of urban and rural ecological civilization depended, contains the headquarters of the airport economic zone, Coastal ecological headquarters area (ecological CBD), cultural exchanges group, integrated services group, offshore group innovative undertaking and the education scientific research group and so on six big industry group. Since its establishment in 2018, Jiangdong New Area has been forging ahead with rapid progress, basically opening the urban framework and taking shape in key areas. It has become a new benchmark for Hainan Province to comprehensively deepen reform and open in the new era, and a Magnificent name card to show China's style and image.

Jiangdong New Area is committed to the development of the modern service industry, focusing on the design industry clustering to form an international design island under the background of free trade port. In 2021, Jiangdong New Area held the first World Architecture & Technology Innovation Conference WATIC, which opened a new height of Jiangdong New Area's international display, and then the overall image of the new area will be a comprehensive promotion of internationalization.

At present, Jiangdong New Area, as one of the 11 key parks of Hainan Free Trade Port construction, needs to show the style of a "pilot area of comprehensively deepening reform and opening up", carry forward regional culture, and promote the spirit of pilot image demonstration area of a free trade port. The vision will start by improving the image of Jiangdong New Area. In order to improve the publicity of the construction of Free Trade Port in Jiangdong New Area, fully create the public display atmosphere in the pilot demonstration area, and improve the public's good impression of Jiangdong New area, Jiangdong New Area will create a set of visual image recognition system with its own characteristics to publicize Jiangdong to the world.

This international competition is also supported by RIBA Cityroom @ SJTU. Gathering excellent creative, design and academic resource from the world to co-construct the "Envision the east coast". It will be an integration of industry, education and research, and is destined to become a new visual icon and city branding for Jiangdong New Area.

主办单位：海口江东新区管理局

协办单位：江东新区开发建设有限责任公司

RIBA上海交大城市研究室

世界建筑科技创新大会WATIC

Organizer: Haikou Jiangdong New Area Administration

Co organizer: Jiangdong new area development and Construction Co., Ltd

RIBA Cityroom @ SJTU

World Architecture Technology Innovation Conference (WATIC)

第一名 获得本次国际竞赛一等奖荣誉，相关奖杯、奖状、奖金6万（人民币，以下均同）

第二名 获得本次国际竞赛二等奖荣誉，相关奖杯、奖状、奖金4万

第三名 获得本次国际竞赛三等奖荣誉，相关奖杯、奖状、奖金2万

入围奖三组 获得本次国际竞赛入围奖荣誉，相关奖杯、奖状、奖金1万

竞赛后视情况或将开展深化设计委托，届时将优先从本次获奖单位中选取（预计委托设计费约为35万），成果将获得展览及论坛推广机会

First prize: won the first prize of this international competition, with relevant trophies, certificates and bonuses of RMB 60,000 yuan.

Second prize: won the second prize of this international competition, with relevant trophies, certificates and bonuses of RMB 40,000 yuan.

Third prize, won the third prize of this international competition, relevant trophies, certificates and bonuses of RMB 20,000 yuan.

Three groups of finalists have won the honor of finalists in this international competition, with relevant trophies, certificates and bonuses of RMB 10,000 yuan.

After the competition, depending on the situation, the Commission of further design may be carried out. At that time, priority will be given to selecting from the top 6 winners (the Commission design fee is expected to be about RMB 350,000 yuan). The results will be promoted by exhibitions and conference.

江东新区领导代表

李凤禹 中央美术学院城市设计与创新学院副院长 思朴设计创始人

刘博 上海交通大学设计学院 设计实践院副院长，美国洛杉矶BiBoBoxStudio联合创始人，美国苹果全球设计奖中国首位获得者

高峰 阿里巴巴设计事业部副总经理

Azlina Bulmer 英国皇家建筑师学会RIBA国际总监

吕慢 英国皇家建筑师学会RIBA中国区发展首席、2013年世界建筑节（WAF）未来建筑专项评委、罗马建筑师总会特邀策展人

Leaders and representatives of Jiangdong New Area

LI Fengyu, Vice President of the institute of Urban Design and Innovation, Central Academy of Fine Arts. Founder of SPD.

LIU Bo, Vice Director of Design & Practice Institute, School of Design, Shanghai Jiao Tong University, co-founder of BiBoBox Studio in Los Angeles, the first winner of Apple Global Design Award in China

GAO Feng,  Alibaba Design Business Unit,Vice General Manager

Azlina BULMER, Royal Institute of British Architects International Director

Umi LYU, RIBA Head of Development China, 2013 Jury of WAF, Guest curator of Ordine Architetti Roma（OAR）

本次竞赛项目由海口江东新区管理局主办，江东新区开发建设有限责任公司、RIBA上海交大城市研究室、世界建筑科技创新大会WATIC、协办、支持及发布，力求为海口江东新区探索这座城市独有的视觉形象和虚拟体验。以此为契机，提高江东新区自贸港建设的宣传力度和品牌感知度，弘扬自贸港先行形象示范区精神，让江东新区的文化特色和城市精神以设计为窗口，向四海传达。

此次设计竞赛的设计范围包括以下内容：

This competition is sponsored by Haikou Jiangdong New Area Administration Bureau, Co organized, supported and released by Jiangdong New Area Development and Construction Co., Ltd., World Architecture Technology Innovation Conference WATIC, RIBA Cityroom @ SJTU, and strives to explore the unique visual image and experience of  Hainan Jiangdong New Area. We are taking this opportunity to improve the publicity and brand awareness of the construction of the free trade port in Jiangdong new area, carry forward the spirit of the pilot image demonstration area of the free trade port, and let the cultural characteristics and urban spirit of Jiangdong new area be conveyed to the world through design.

The design scope of this design competition includes the following:

VIS视觉形象识别系统：

包含但不限于如下内容：

1）LOGO系统：需含有中英文形式包含品牌LOGO中英文组合方式、中文简称、英文简称，各类色彩搭配（附色彩搭配专用表）。

2）品牌专用标准字体设定：品牌标准字中文、英文设定。

3）品牌标准色彩与辅助色彩设定：品牌标准色、牌辅助色、标志的色彩搭配专用表、特殊印刷工艺色。

4）辅助图形设定：辅助图形设计、辅助图形色彩运用设定、 辅助图形使用示例。

Visual Image System:

Including but not limited to the following:

1) Logo system: it needs to contain Chinese and English forms including the combination of Chinese and English, Chinese abbreviation, English abbreviation of the brand logo, and various color collocations (with a special table for color collocation).

2) Brand specific standard font setting: brand standard font is set in Chinese and English.

3) Brand standard color and auxiliary color setting: brand standard color, brand auxiliary color, special table for color matching of signs, and special printing process color.

4) Auxiliary graphics settings: auxiliary graphics design, auxiliary graphics color application settings, auxiliary graphics use examples.

CI系统应用：

采用全新设计的视觉形象识别系统进行CI系统的应用设计，可选择以下三类物料中的一类进行扩展设计：

1）媒体物料：推文封面图、推文头图、推文尾图。

2）宣发物料：海报版式、道旗版式、PPT版式、Word/信纸版式。

3）文创物料：笔记本设计、一次性纸杯设计、丝巾设计。

CI system application:

The newly designed visual image recognition system is used for the application design of CI system, and one of the following three types of materials can be selected for expansion design:

1) Media materials: tweet cover, tweet header and tweet footer.

2) Promotional materials: poster format, road flag format, PPT format, word / stationery format.

3) Cultural and creative materials: notebook design, disposable paper cup design, silk scarf design.

参赛者从海口江东新区出发，其最终设计结果为突出江东新区内在特点和挖掘城市人文内涵为基准，并将其延展为多元化的视觉形象识别系统。

1、设计人需注重设计作品的首创性和落地性，主题鲜明。

2、设计人需结合海口江东新区区域特点创作有区域特色的设计方案，需要注重形象美观，形式简洁明快。

3、体现独特优势。设计方案要体现海口江东新区打造“海南样板”的先行形象示范区，展现“全面深化改革开放试验区”的战略定位，展现海口江东新区“未来城市样板”的形象特征。

4、彰显精神内涵。设计方案要有鲜明的创意和表现形式，具有艺术感染力和象征意义，结合海南自由贸易港建设精神，充分彰显海口江东新区“敢闯敢试、敢为人先、埋头苦干”的核心理念。

5、易于传播推广。设计方案要构思新颖、简洁大方、庄重美观，辨识度高、标识性强，便于整体运用到宣传推介、会议展览以及衍生产品制作等方面。

6、注重原创品质。设计方案必须为原创，不得侵犯第三方权利。应征方案中不应出现任何与创作者有关的信息。若应征方案发生侵权纠纷，由作者本人（或单位）承担相应的法律责任，并取消参选资格。

7、符合法律规定。设计方案中不得含有任何违反国家宪法及法律规定的内容。

8、设计人提交的方案应完整，不得遗漏设计要求的内容。

9、电子文件要求：电子文件在文件编排组织上要清晰、明确。

The participants started from Jiangdong New Area in Haikou, and the final design result was based on highlighting the internal characteristics of Jiangdong new area and excavating the cultural connotation of the city, and extending it into a diversified visual image recognition system.

1. The designer should pay attention to the originality and landing of the design works, with clear themes.

2. The designer needs to create a design scheme with regional characteristics in combination with the regional characteristics of Haikou Jiangdong new area, and pay attention to the beautiful image and concise and lively form.

3. Reflect unique advantages. The design scheme should reflect the strategic positioning of Haikou Jiangdong new area to build a "Hainan model" leading image demonstration area, and show the image characteristics of Haikou Jiangdong new area as a "future city model".

4. Highlight the spiritual connotation. The design scheme should have distinctive creativity and expression forms, have artistic appeal and symbolic significance, combine with the construction spirit of Hainan free trade port, and fully demonstrate the core concept of Haikou Jiangdong new area "daring to break new ground, try new things, be the first and work hard".

5. Easy to spread and popularize. The design scheme should be novel, concise, elegant, solemn and beautiful, with high recognition and strong identification, so as to facilitate the overall application in publicity and promotion, conference and exhibition, and derivative product production.

6. Pay attention to original quality. The design scheme must be original and shall not infringe the rights of third parties. There should be no information related to the creator in the application scheme. In case of any infringement dispute in the application scheme, the author (or unit) shall bear the corresponding legal liability and be disqualified.

7. Comply with legal provisions. The design scheme shall not contain any content that violates the national constitution and laws.

8. The scheme submitted by the designer shall be complete and shall not omit the contents required by the design.

9. Requirements for electronic documents: the arrangement and organization of electronic documents shall be clear and definite.

1、提交的设计方案需配有文字说明（500字以内）。

2、设计成果需满足设计范围的内容，方案作品以平面方式提交照片，每幅图片须为A3（420×297mm）规格，精度不大于300dpi，RGB 模式，不超过5M，jpg格式保存。

3、最终选定的设计人需提供所有设计文件的电子版光盘一套，设计成果为DOC格式、JPG格式、PPT格式，可编辑的AI或cdr格式。

1. The submitted design scheme shall be provided with a text description (within 500 words).

2. The design results shall meet the content of the design scope. The photos of the scheme works shall be submitted in the form of plane. Each picture must be A3 (420 × 297mm), accuracy no more than 300dpi, RGB mode, no more than 5m, JPG format.

3. The final selected designer shall provide a set of electronic CDs of all design documents, and the design results shall be in doc format, JPG format, PPT format, editable AI or CDR format.

报名及作品提交阶段（2022年9月15日-2022年9月30日）

*初步设计周期15个日历天

方案评审阶段（2022年10月1日-2022年10月15日）

设计整合阶段（2022年10月15日至10月30日）

*初步设计周期15个日历天

成果公布阶段（2022年11月1日至11月5日）

颁奖典礼（2022年12月14-16日世界建筑科技创新大会WATIC期间）

Registration and submission stage (September 15th, 2022 – September 30th, 2022)

*Preliminary design period: 15 calendar days

Scheme review stage (October 1st, 2022 – October 15th, 2022)

Design integration stage (from October 15th to October 30th, 2022)

*Preliminary design period: 15 calendar days

Results release stage (from November 1st to November 5th, 2022)

Award ceremony (during the World Architecture Technology Innovation Conference WATIC from December 14th to 16th, 2022)

1、凡送设计方案参加本活动的设计人，均视为已承认并遵守本公告的各项规定。

2、所有设计方案投稿者必须合法拥有作品著作权，并承担相应的法律责任。凡涉嫌抄袭、借用和侵犯他人知识产权等侵权行为的，均由设计人承担一切后果，与发包人无关。

3、作品知识产权属于江东新区管理局及联合主办单位，可适用于所有公共场合及非盈利性活动。

1. All designers who send design schemes to participate in this activity shall be deemed to have recognized and complied with the provisions of this announcement.

2. All design scheme contributors must legally own the copyright of their works and bear corresponding legal responsibilities. The designer shall bear all consequences in case of infringement such as plagiarism, borrowing and infringement of others' intellectual property rights, which has nothing to do with the employer.

3. The intellectual property rights of the works belong to Jiangdong new area administration and the co sponsors, and can be applied to all public places and non-profit activities.

于9月30日24:00前提交报名表及作品，发送至竞赛指定邮箱,

Submit the application form and works before 24:00 on September 30, and send them to the designated mailbox of the competition, JDcompetition@aliyun.com

作品请以网盘链接形式上传，以确保含包括报名表在内邮件不超过20MB.

Please upload your work in the form of online disk link to ensure that the email including the registration form does not exceed 20MB.

江东宣传片

丝绸之路风情城——旅行+主题乐园
Scenic City on the Silk Road–Travel + Theme Park
品牌形象设计国际竞赛公告
Announcement on International Competition of Brand Image Design
 
一、组织机构

I. Organizer

主办：陕西旅游集团有限公司
Sponsored by: Shaanxi Travel Group Co., Ltd.
承办：西咸新区丝路文化旅游发展有限公司
Undertaken by: Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
支持：华商报华商网
Supported by: Hua Shang Daily and www.hsw.cn
二、大赛主题

II. Theme of the competition

“丝绸之路风情城——旅行+主题乐园Travel + Theme Park”品牌形象设计国际竞赛
International Competition of Brand Image Design of "Scenic City on the Silk Road–Travel + Theme Park"
三、大赛主旨

III. Purpose of the competition

旨在通过开展全球范围内的项目标识系统设计竞赛活动，通过活动前后期的多渠道、广范围的宣传，提升全球范围对丝路文化的关注，从而将项目品牌内涵深入推广。
It is targeted to raise the world's attention to the Silk Road culture and achieve further promotion of the connotation of the project brand through the design competition of the project identification system around the world and multi-channel and extensive advertisement.

四、大赛背景

IV. Background of the competition

1. 公司简介
1. Company profile
西咸新区丝路文化旅游发展有限公司是由陕旅集团与沣西新城2015年5月合资成立，注册资本金10亿元，陕旅集团占股66%，沣西新城投资公司占股34%，主要承担丝绸之路风情城项目开发建设工作，承载着陕西旅游集团践行“一带一路”国家战略的重要历史使命，肩负着实现陕西旅游集团“王”字型文化旅游产业布局关中板块做大做强的宏伟发展目标。
Founded in May 2015, Xixian New Area Silk Road Culture Tourism Development Co., Ltd. has registered capital of RMB 1 billion, 66% and 34% of which are contributed by Shaanxi Travel Group and Fengxi New City respectively. The company is mainly specialized in development and construction of the Scenic City on the Silk Road, takes on the important historical mission of carrying out "The Belt and Road" national policy by Shaanxi Travel Group and shoulders the grand development target of making the sector of "king-shaped (王in Chinese)" cultural tourism industry layout of Shaanxi Travel Group in Central Shaanxi Plain bigger and stronger.
2. 项目简介
2. Project profile
旅行+主题乐园“Travel + Theme Park”（原丝路风情园）是陕西省三十二个重大文化项目之一的“丝绸之路风情城”核心项目，位于咸阳市区南部，沣西新城内，距周边大型交通中心均在一小时车程内。项目占地548亩，北临天元路，南接红光路，西靠兴科，东接沣渭大道。
As the core project of "Scenic City on the Silk Road", one of the 32 major culture projects in Shaanxi, Travel + Theme Park is located in southern Xianyang and in Fengxi New City and is one-hour's drive away from large traffic centers around. Covering an area of 548mu, the project is adjacent to Tianyuan Road in the north, Hongguang Road in the south, Xingke in the west and Fengwei Avenue in the east.
项目基于“一带一路”的伟大战略及汉文化深度挖掘的重要意义，依托区位优势，旨在建成一个以丝路发源为始端，汇聚陆上和海上丝路中的重要节点，以多样化的建筑风格、色彩斑斓、装饰性强的地域景观及丰富多变的主题项目为特色，融入高科技手段，打造 “旅游演艺、影视主题、中国古代童话园、互动体验家庭游”四位一体、别具一格的旅游项目，填补陕西乃至整个西北地区游乐园区相对匮乏的深壑。
Based on the grand strategy of "The Belt and Road" and the great significance of Chinese culture tapped, efforts will be made, relying on the superior regional advantages, to develop a unique travel project by taking the origin of the Silk Road as the starting point, gathering important nodes along the Continental Silk Road and Maritime Silk Road, employing diversified architectural styles and gorgeous and magnificent regional landscapes as well as abundant themes, and also integrating "tourism performing art, film and television themes, China's ancient fairy gardens and interactive experience family travel" so as to increase the number of scarce amusements parks in Shaanxi and even in the northwest China.
项目巧妙地通过水陆相合的空间构造手法，打造东亚·梦回东方、中亚·探秘楼兰、西亚·童话世界、欧洲·奇幻森林、印度·激情畅想、入口服务区等六个主题游乐区，设置玄奘塔、穿越火焰山、醉美长安城等30余个特色游乐项目。同时以《马可波罗东方之行》等大型系列实景演出为核心项目，打造全国首家文化演艺主题乐园、丝绸之路文化潮流体验中心。共设置“全家总动员”、“宝贝亲子游”“青春激情游”“浪漫情侣游”、四条主题游线。
In ingenious land-water combined spatial structure construction techniques, six theme recreation areas, including East Asia-A Dream to the Orient, Central Asia-A Mysterious Journey to Loulan, West Asia-Fairy Tale World, Europe-The Jungle Book, India-Great Imagination and Entrance Service Area, will be created. Moreover, more than 30 characteristic amusement projects will be developed, such as Xuanzang Tower, Travel to the Mountain of Flames and Beautiful Chang'an City. At the same time, taking such large series live-action performances as The Travels of Marco Polo to the East as the core project, efforts will be made to create China's first cultural performance theme park and culture experience center of the Silk Road. The four theme tour lines to be rendered include "Family Mobilization", "Parent-Children Tour", "Youth Tour" and "Romance Tour".
预计项目总投资将达到30亿元，2017年11月将全面启动，预计2019年6月开园。
The project is expected to have RMB 3 billion of investment, fully commenced in November 2017 and put into service in June 2019.
项目建成后将会带来提供大量就业机会，对于城市休闲功能完善、大西安新中心城市建设有着强大的推动作用。同时也将全面展现西安作为丝绸之路起点的文化内涵和优势，促进西安乃至陕西省旅游产业的优化发展。
After the completion of the project, a great amount of job opportunities will be created and powerful driving force generated for the improvement of urban leisure functions and construction of new key city of grand Xi'an. Meanwhile, the cultural connotation and superiorities of Xi'an as the starting point of the Silk Road will be fully demonstrated so as to facilitate the optimized development of the tourism industry of Xi'an and even Shaanxi Province.

五、参赛对象
V. Participating objects

凡从事设计行业或者相关产品的设计师丶院校师生丶企业设计人员或者设计爱好者等均可参加。
The competition is open to designers engaged in the design field of or the relevant products, teachers and students from colleges and universities, enterprises' designers and design amateurs.

六、作品要求
VI. Requirements for works

（一）项目名称
(I) Project name
项目英文名“Travel + Theme Park”+标识图形（中文名不做体现）
English name "Travel + Theme Park"+mlabel graphics (Chinese name is not required)
（二）设计内容
(II) Design contents
1、项目标志及标志创意说明
1. Project label and creative description of the label
2、参赛者提供不少于2套设计方案
2. The participants are required to provide at least two sets of design schemes.
（三）设计要求
(III) Design requirements
1. 旅行+主题乐园“Travel + Theme Park”作为“丝绸之路风情城”项目下属主题公园板块，在标志的设计上，要求既能体现项目独立性以及自身特色，又能体现项目作为单独板块与主体项目之间的紧密关联；
1. The Travel + Theme Park is a theme park under the project of "Scenic City on the Silk Road". The label of the project is required to represent the independence and features of the project and also embody the close correlation between the project and the main project.
2. 本着以人为本的设计理念，充分反映创新、文化和艺术性强的设计原则；
2. Following the people-oriented design ideology, the design principle of innovation, culture and art should be fully reflected.
3. 具备唯一性、创造性，有独特的创意，易懂、易记、易识别；
3. In addition, all works are required to be creative, unique, understandable, readable, catchy and identifiable.
4. 参赛作品须参赛者原创，无仿冒、无侵害他人知识产权，未曾公开发表或参加其他比赛。
4. Participating works must be original ones of the participants without counterfeit and infringement to other's intellectual properties, have not been released and exposed in other competitions.
5. 作品图形电子稿分辨率不低于300dpi(像素英寸)，JPG或者TIF格式，并提供矢量图（AI或CDR格式文件）。
5. The resolution of the electronic copy of the works shall not be inferior to 300dpi(pixels per inch) and in JPG or TIF format and vector diagram should also be rendered (in AI or CDR format). 

七、奖项设置
VII. Awards setting

全场大奖一名：奖金三万元+旅游套票大礼包；；
One grand prix: RMB 30,000 bonus+ gift pack of tourism tickets
最佳文化特色奖一名：奖金一万元+旅游套票大礼包；
One best characteristic culture award: RMB 10,000 bonus+ gift pack of tourism tickets
最佳创意设计奖一名：奖金五千元+旅游套票大礼包；
One best creative design award: RMB 5,000 bonus+gift pack of tourism tickets
最佳参与奖五名：获奖证书+旅游套票大礼包
Five participating awards: honor certificate+gift pack of tourism tickets;
同时颁发获奖证书和奖牌。
Honor certificate and medal will be awarded at the same time.

八、征稿时间
VIII. Time for submission

•征稿时间：2017年6月21日-2017年7月5日
•Time for submission: from June 21, 2017 to July 5, 2017
•大赛邮箱：siluwenlvgongsi@163.com
•E-mail for submission: siluwenlvgongsi@163.com
邮寄地址：西咸新区沣西新城管委会总部经济园九号楼七层
Mailing address: F7, No.9 Builing, Economic Park, Head Office of Administration Committee, Fengxi New City of Xixian New Area
联系电话：029-38020822、15809223069
Tel.: 029-38020822,15809223069

九、评审标准
IX. Review criteria

1.文化特色
1. Cultural characteristics
•体现项目特色，具有丝绸之路的文化内涵；
•Embody project characteristics with cultural connotation of the Silk Road;
2.创意设计
2. Creative design
•设计具有创新性和独特性；
•The design is creative and unique;
•符合现代流行趋势；
•Conform to the modern fashion trend;
•在风格、颜色搭配等元素上是否具有创意；
•Be creative in such elements as style and color assortment;
3.商业价值
3. Commercial value
•是否具有市场潜在力；
•Have market potential;

十、评审会
X. Review committee

1.时间：2017年7月6日-2017年7月11日
1. Date: from July 6, 2017 to July 11, 2017
2.地点：西安唐乐宫
2. Address: Tang Dynasty Xi'an
3.活动形式：PPT讲解
3. Event form: PPT presentation
4.由相关专家成立评审委员会，对参赛作品进行评审，并对社会公布。
4. The review committee will be composed of relevant experts to review the participating works and make public the result.

十一、参赛声明
XI. Statement

1.大赛组委会对所有参赛作品拥有展示、出版和宣传的权利。其他任何单位和个人不得将本次大赛的获奖作品的设计方案进行宣传、出版、展览等，并不得向第三方转让，否则，组委会追究其法律责任。对于获奖作品，参赛者不能再次参加其他展览、比赛等活动，否则大赛组委会将追究其法律责任。
1. The organization committee of the competition reserves the exhibition, publication and advertising rights of all participating works. Any other units and individuals shall not advertise, publish and display the design scheme of the award-winning works of the competition and not transfer such to any other third party, or else those in question shall be held accountable therefor by the organization committee. The participants shall not use the award-winning works in any other exhibition and competition, or else those in question shall be held accountable therefor by the organization committee.
2.本次竞赛第一名获得者，西咸新区丝路文化旅游发展有限公司将与其签订旅游+主题乐园VI设计合同。
2. Xixian New Area Silk Road Culture Tourism Development Co., Ltd. will sign a VI design contract on the Travel + Theme Park with the one winning the first prize in this competition.
3.参赛作品要求原创，如因抄袭和剽窃他人作品、窃取商业机密而发生知识产权或版权纠纷等均由参赛者自行承担责任，对此大赛组委会有权取消其参赛资格并索回相关奖项。
3. The participating works shall be original. In case of disputes over intellectual properties and copyrights incurred by plagiarizing other's works and stealing trade secrets, the participants shall assume the liability therefor on his own and the organization committee shall be entitled to cancel the eligibility thereof and reclaim the relevant awards.
 
西咸新区丝路文化旅游发展有限公司
Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
2017年6月21日
June 21, 2017